Finding Your Story for Better Bookings

Video & Worksheet 

Learn what’s needed to tell the story of your property, so you can outbook your comps when it comes to design, upgrades, and listing copy.


Do you have a story?

Does your property have a story?

The best listings that stand out in a competitive STR market, have a story of some kind. A common theme that ties everything together. The promise of an experience. 

The importance of having a story can’t be understated, because it gives guests something to relate to, look forward to, and remember when scrolling through potential destinations.

Stories are the keystone to your STR listing.

Access this video and worksheet to learn:

  • How to identify your property’s story.
  • The steps to properly present your story in your design and listing materials. 
  • How to create a scroll-stopping STR that will increase bookings, gain better reviews, and boost your income. 

Finding Your Story for Better Bookings

Video & Worksheet: $37


If you don’t have a story for your property, that’s okay!

This helpful video and worksheet are going to help you establish and fine-tune your story, and then take you through the steps on how to carry it through your STR property from furnishings and decor, to photos and listing copy. You’ll be able to go through story-building questions and identify what makes your STR unique, and what will help it to stand out among the competition for increased bookings and 5+ ratings.

  • What does an ideal guest look for in a vacation rental?
  • What about your STR surrounding area is unique?
  • What about your property is unique?
  • What are the historical backgrounds of you, your property, and the area?
  • What are the local attractions?
  • Does your property have a theme? What’s the decor inspiration? Are there any upgrades or upsells available? 

By the end of this video and worksheet, you should have a defined story that you can then carry over to update your STR listing. Be creative, be inquisitive, and be fun! The best listings have the best stories and the most bookings!


So, what’s your story?